Pharmacy & HealthColombia
Dromedicas del Oriente operates 330 stores under the Farmanorte brand in Colombia, with a unique mixed model combining pharmacies and convenience stores.
The Challenge
Managing inventory across 330 points of sale with a diverse category mix — medications, beauty, food, and convenience items — requires differentiated forecasts by format and product type. The variability across stores and category mix made efficient planning impossible with generic tools.
The Solution
Celes is implementing its demand planning and automatic replenishment platform across the entire Farmanorte network. The system integrates sales data from all 330 stores to generate accurate SKU × store × day forecasts, with models adapted to both the pharmacy and convenience formats.
Solutions Implemented
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